In this illuminating post by Grist, we learn through a recent survey by The Earth Institute at Columbia University that Americans really don’t know jack about saving energy.
The largest group, nearly 20 percent, cited turning off lights as the best approach—an action that affects energy budgets relatively little. Very few cited buying decisions that experts say would cut U.S. energy consumption dramatically, such as more efficient cars (cited by only 2.8 percent), more efficient appliances (cited by 3.2 percent) or weatherizing homes (cited by 2.1 percent).
About 2.8 percent of those responding said they could save energy by sleeping or relaxing more, compared with 2.1 percent who said they could do so by insulating their homes (can you guess which is actually more effective?).
Jonathan Hiskes of Grist asserts:
The theme of the confusion was that participants tended to name steps that involved doing less or using less of things — turning off lights, turning down thermostats — rather than solutions that allow them to get the same amount of light and heat through less energy (via insulation and LED bulbs). That gets at a key difference between conservation and efficiency. The first means using less; the second means getting the same results through more intelligent use of resources. Both have a place, but it’s a problem if people understand all of efficiency as “sacrifice.” A home retrofit that cuts $500 off your heating bills for the year isn’t a sacrifice — it’s a financial and environmental win.



