I absolutely adored this post courtesy of
In a 2007 experiment in California, homeowners given an emoticon on their bill in addition to information about their neighbors’ energy usage saved 40% more energy than those given information alone. Proving once again that the human animal is – well – an animal. Who does things for rational and irrational reasons.
Important to factor into our industry’s marketing of home performance. Building science is important but the real power in what we do is how a more comfortable, healthier, and energy efficient home can transform people’s lives.